Meta ad inspiration

{
  "question": "I'm creating a D2C protein muffin company. We sell muffins to consumers that have 20 grams of protein, and we mainly advertise through Meta ads. What has worked well for us in the past is videos showing extremely skinny people doing before and afters, specifically if there's some level of humor or an absurd background element. I don't need exact copies of this — just general video inspiration or hooks that are really breaking out right now on TikTok that can be used as inspiration. For context, I'm the head of marketing and have A LOT of context about the current social media landscape — surface really nuanced formats and details that JUST started working so I can use them for future ads. You're not constrained to just this — if you find some format that might generally be useful that I can use, show it to me too.",
  "response_fields": {
    "formats":        { "type": "array", "description": "The format or hook, described specifically enough to brief an editor" },
    "video_urls":     { "type": "array", "description": "A breakout example of the format, index-aligned with formats" },
    "why_applicable": { "type": "array", "description": "Why this works for a D2C protein brand, index-aligned with formats" }
  }
}

{
  "conversationId": "...",
  "answer": {
    "formats": [
      "Fake street interview where the interviewer keeps getting distracted by the product",
      "Before/after where the 'after' is absurdly minor but played completely straight"
    ],
    "video_urls": ["https://www.tiktok.com/@snackfluent/video/74...", "https://www.tiktok.com/@gymbrolabs/video/74..."],
    "why_applicable": [
      "Started spiking 4 days ago — the interruption showcases packaging without feeling like an ad",
      "Same before/after energy as your past winners, but the deadpan absurdity is the part that's newly working"
    ]
  }
}